Style Advisors will REVEAL how to be most relevant to customers
Involved from the beginning
Customers expect more, and it's all about the behind the scenes choices made. Designers can now share their decisions to help customers define their taste and celebrities don't just endorse, but become a fabric of the brand itself as a style advisor so customers know that the products they choose match the personalities they most admire. Selena Gomez + Coach is a perfect collaboration to showcase the potential.
Seasonal campaigns and social media post are not enough. Yes, they can provide visual assets and video content, but also taking the next step to extend this content into new experiences for customers to consume will be the expectation.