AR So Far

Simple AR applications, such as Apple’s new memojis or popular games like Pokémon Go have captured our attention, but the full potential of AR is just now being realized in far more consequential ways. Content limited to pages on flat screens require people to mentally translate 2-D information for use in a 3-D world. AR vastly improves this by allowing people to process the physical and digital simultaneously, eliminating the need to mentally bridge the two. This paradigm shift will change everything.

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AR’s True Benefit will be Realized through the Enhancement of Human Decision Making

Consider what happens when someone refers to a smart device for directions while driving. The driver must consume the information from the screen, retain that information in working memory, translate the directions into the physical environment in front of him, and then act on those directions, all while operating the vehicle.

A New Information-delivery Paradigm

By superimposing digital information directly on real objects like streets, AR improves our ability to rapidly and accurately absorb information, make decisions, and execute required tasks quickly and efficiently.

Current AR Technology Options

Web AR:

Web AR is one of the fastest ways to deliver AR content to an audience because it works through a mobile web browser and does not require an app. Users are directed to a unique URL that can scan a target and launch an experience.

Advantages:

  • User does not need to download an app

  • Wide reach

Limitations:

  • Technology is still in its infancy – limited 3D fidelity, limited recognition and tracking, less robust an experience

  • Requires internet connection

Original Equipment Manufacturer (OEM)
AR Content:

OEM AR content is embedded into a device’s native camera or pre-installed in an app on the device. The Google Pixel 2 is a perfect example of this.

Advantages:

  • Higher performance as it is integrated directly into hardware

  • User does not need to download app

Limitations:

  • Closed development and publishing environment for these platforms

  • Limited to a few handsets in the market

Social App Lens
(Snap, Facebook):

Everything we do now almost always overlaps with a social platform, so placing AR content into an existing social app can be an effective way to access users already actively using those platforms.

Advantages:

  • Targets large active user base

  • Delivers measurable results

  • Proven user behavior and content preference

  • Broad reach

Limitations:

  • Media buy often required

  • Content size and interactive experience are limited by constraints of the platform

AR Module in an 
Existing App:

If you have a large consumer base already, consider building an AR module into an existing (legacy) app. This approach enhances an existing experience and continues to take advantage of an established install base.

Advantages:

  • No new app download required

  • Feature set only limited by size of module and budget

Limitations:

  • Technical integration with legacy app can sometimes be challenging

  • Features could be limited by legacy app in terms of file size or conflicting technology

Dedicated AR App:

Starting from scratch? Building an AR app from the ground-up increases your ability to customize an experience without having to accommodate an existing app.

Advantages:

  • Newer technologies are cutting development times for bespoke experiences down

  • Customize the entire experience from start-to-finish

Limitations:

  • App install is required

  • Significant app marketing and promotion is required to encourage downloads and installs

Ambassador-Driven Experience with Custom Hardware and Software:

This method is ideal for events and retail experiences where brand ambassadors are equipped and trained with devices to run an AR experience.

Advantages:

  • User does not need to download app

  • Usually works best for a shorter experience with a social component

Limitations:

  • Consumers cannot replicate experience at home

Our Company Values

Creator of quality designs and thinker of fresh ideas.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. A small river named Duden flows by their place and supplies it with the necessary regelialia

A Little Of Our Story

We were simply born to paint pixels for a living

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. A small river named Duden flows by their place and supplies it with the necessary regelialia

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