Significant developments in mobile AR technologies and the expansion of possible use cases make the next few years crucial for AR and will likely determine its viability as an effective business tool in retail.
A few specialized retailers — including fashion, beauty, and furniture — noted that AR makes sense for products where they are better visualized in settings such as on a person, on a face, or in a room, respectively.
Companies care about innovation. There was broad agreement among the respondents. The more senior the survey respondent, the more importance they placed on innovation. Larger companies, especially those generating more than $10B in revenue, placed the highest importance on innovation.
Five technology trends are upping the game and allowing companies to tap into the powerful potential of intelligent enterprise, creating new business opportunities and helping to change the world as we know it.